苹果不再讲“武德”，256GB降到8000元档，4800万+4422mAh+120Hz

经常听到一句话：本身就很优秀的人，居然还那么努力，这让其他人情何以堪？其实，手机市场也是这样，优秀的机型有很多，偏偏有部分表现好的手机玩起了跌价，说实话除了能够卖得更多之外，对同档次的手机也是一种刺激。iPhone 15 Pro Max是一款配置很高的旗舰机，至少在当前的市场环境下它有着不少光环环绕。当然，iPhone 15 Pro Max的成绩是消费者给的，也跟这款手机的大幅度跌价存在关系。

这就要说到苹果不讲“武德”了，实际上这属于市场变化后的策略调整，而对于准备换新机的消费者来说确实入手的好机会。大家知道，iPhone 15 Pro Max是256GB起步，有三个版本，剩余的两个存储是512GB、1TB，运行内存都是8GB。如今，256GB版iPhone 15 Pro Max在一些电商渠道的价格低至8000元档，客观而言这不仅对手机市场重新焕发生机是一种刺激，本身对苹果手机的市占率也很有帮助作用。

结合iPhone 15 Pro Max的核心配置来看，苹果A17 Pro应该说是它能够吸引诸多消费者的关键，配合8GB运行内存，足以给它的影像系统提供强力支持。就是说，手持iPhone 15 Pro Max的用户觉得这款手机拍摄好看、画质细节处理到位以及出片速度快，从根本上说离不开A17 Pro+8GB运存的支持，当然4800万像素三摄系统同样功不可没。所以，即便之前在用iPhone 14 Pro Max的用户或许也会考虑苹果的新机。

其实这不只是消费者喜新厌旧的体现，更是对极致性能的追求吧。因为现实中不少消费者就是在“玩”手机，而不是想多数普通消费者一样去用手机。坦率地说，苹果每年都会更新数字款iPhone手机，结合足够的市场存量用户，还有一些原本计划换新机的用户，如果不算上“玩”手机的消费者，又有多少人去考虑换新机呢？毕竟，iPhone的配置参数已经不错了，无非是在使用过程中换新电池即可确保手机的性能输出。

所以，跌价应该是苹果iPhone 15 Pro Max要走的一条路。但我们不可以忽视iPhone 15 Pro Max的一些优势，例如内置的4422mAh电池，续航表现确实要好过一些旗舰机。而它配备的120Hz刷新率屏幕，6.7英寸，ProMotion自适应技术傍身，也是紧跟消费市场需求的存在。如果说平时在用苹果手机，一旦换新机的话，我相信在购机预算允许的情况下大部分用户会直接入手iPhone 15 Pro Max。

只是不同电商渠道的价格存在较大差异，假设各位确实有换新机的需求，我建议根据自己的判断去做决定。价格因素势必会参与其中，但体验和诉求更显得重要。

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.05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-inset-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}*{margin:0;padding:0}.rich_media_content *{max-width:100%!important;box-sizing:border-box!important;-webkit-box-sizing:border-box!important;word-wrap:break-word!important}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}